Photographer, director, founder and thinker.
Born in Salzburg in 1968, a year that changed the world, and now lives on the Italian coast. He was shaped by a generation of lateral thinkers and extraordinary personalities. Since this time, he has expressed his love of the exceptional through the lens of a camera. Friedrich has worked as a professional photographer and director around the globe for more than 30 years. He is a master in the creation of the extraordinary, regardless how tough the conditions are – be they hot and sandy locations like Cape Town, Dubai, L.A. or Miami, or the rugged, cold of glacial environs in Austria or Iceland; Friedrich can handle it all. He works with international clients, editorial and commercial, and most of his work is in fashion and interiors.